Trends & News from IBU

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The Spark of Human Connection
The secret to conducting an effective interview with a life insurance applicant is to ask the questions in such as way that applicants don’t feel threatened or that they’re being judged in any way. Rather than reading from a rigid script of drill down questions, experienced underwriters are able to rephrase questions to encourage truthful answers.

Tell-All Phone Calls: The Hartford Courant
Consumers probably wouldn't want to discuss their medical problems with a stranger on the phone, least of all to an inquisitive insurance underwriter. But when IBU Inc. calls. . .

Technology & Underwriting: The Invisible Productivity Revolution
A new model for tele-underwriting has emerged that is successfully delivering true productivity gains leveraging Internet technologies to engage the talent of experienced underwriters in conducting telephone interviews with applicants.

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